Small businesses and large corporations differ in many things, and the marketing budget they're working with is one of them. If you're still trying to grow your business, it means you can't spend a real fortune on getting your business noticed and you have to look for marketing techniques that suit your business the best. With that said, here's a list of top five marketing techniques that can help your growing business get closer to consumers.
Being on social media
There's no need to say that social media now plays an extremely important role in the modern world. There are more than 3 billion social media users out there and platforms like Twitter, YouTube, and Facebook are perfect for promoting your business. Not only there are paid ads you can include in your campaign, but there are plenty of other ways you can market your company on social media. For example, you can use your expertise and create content about the industry you're in and share it with your followers. Every time someone shares your content or comments on it, you get a shot at attracting thousands of new customers.
Starting a buddy system
You're not the only business owner who's trying to grow their company as much as possible. This is something you can try using to your advantage by creating a buddy system that makes promoting your company much easier. All you need to do is find local businesses that are looking to attract new customers as well and see if there are ways you can help each other succeed in it. Most of the time, they'll ask you to recommend their business to your customers and in exchange, they're going to do the same for you. Just remember that there's no point in starting a buddy system with your competitors.
Give consumers a call
Nothing beats picking up a phone and calling the people who might have an interest in buying from you. Whether you're calling your existing customers or consumers who might buy from you, you get a chance to explain to them what your product is all about and why they need it. Not only this but talking to consumers via phone helps build long-lasting relationships which are extremely important for companies in every industry. If you decide to do it, consider getting a small business phone system that'll help you cut your costs and make calling consumers a breeze. If you decide to use Skype, you might even be able to eliminate the need for a landline.
Handing out promotional products
Promotional products - they've been around for ages and we all know how they work. You put your logo onto stuff and hand it out to people who might be interested in your product. The reason why this works is that people love getting stuff for free and are more likely to turn to companies that show them they care by giving them promotional products. So, whether you're just starting out or you've been around for a while, preparing promotional products for your business is always a great idea. Most companies go for pens and t-shirts but if you want to try something different, give stress balls and USB flash drives a go.
Most of the time, people who browse products on your website won't make the purchase right away. It's up to you to give them a little push and provide them with a reason to buy from you. This is why it's important to capture their contact information and make sure they come back to your website and continue to browse your products. Even though some people believe email is outdated, it's still one of the best ways to stay in touch with people who visit your website. Sharing valuable content with them via email is extremely easy and is guaranteed to do the trick. You can even use an email automation system that allows you to send personalized emails to your customers.
Promoting a growing business isn't as easy as some people believe. You have to make adjustments according to your budget and ensure you're marketing to the right people. Start by utilizing the five techniques covered in this post and you can be assured your growing business will start attracting more and more customers and ultimately make more profit.