Once you’ve managed to get your startup off the ground, it’s time to start looking for ways you can take it to the next level. Since we live in the age of technology and social media, one of the best ways you can do this is to give your online reputation a boost. Just think about it – if people stumble upon your business online, chances are they’ll visit your website to see what your startup is all about. But how exactly do you increase your startup’s online reputation? Here are five things you need to know.
Every business needs a good website
You probably already know that every business needs a website. After all, your website is the best place for consumers to browse your products and find your contact info. The only problem is, not every website helps the company improve its online reputation. For example, if there are ads on your website, they're probably driving people away from it. Studies have shown that there's nothing internet users hate more than pop-up ads, and getting rid of them is recommended. Even if you're generating a small amount from these ads, you can be assured that they're doing your reputation more harm than good.
Customer reviews mean a lot
Today, there are so many places where customers can leave reviews and help other people stumble upon your business. With almost every startup now investing in business promotion, consumers have started to trust online reviews more than the ads they can find online. There's just something about seeing that another customer has had a positive experience with a business, and it can play a key role for customers who are supposed to make a purchase decision. Encourage your customers to leave reviews by commenting on the ones you've already got and offering freebies or discounts to those who do it.
Influencers are the next big thing
If you've been paying attention, you’ve seen plenty of influencers rise to fame in the last few years. These people have a huge impact on consumers, and connecting with the right ones can do wonders for your startup's reputation. Just bear in mind that it's all about finding influencers in your niche who already have a large base of followers. Sometimes, just a single social media post from a popular influencer in your niche will see your online reputation skyrocket. The good news is, there are social media monitoring experts who can help you identify just the right influencers your startup should connect with.
People trust customer testimonials
We already talked about how much customer reviews can help your startup, but there's more. If you want to take a more formal approach, the best thing you can do is include customer testimonials on your company's home page. That way every internet user who enters your website will feel more confident about your skills and might end up buying from you. It's even better if there's a popular local company or celebrity buying from you. Include their testimonials on your website and you can be assured that people will consider you to be one of the leading experts in the field.
Arguing on social media is a big no
Unsatisfied customers and social media users in general often write mean comments, sometimes even without a reason. The way you react to such comments is one of those things that can make it or break it for your startup. Today, every conversation with a customer can be turned into a screenshot and it takes just one negative response to do a lot of harm to your startup's reputation. That said, one of the best things you can do for your startup’s online reputation is to avoid any confrontations, especially public ones with your customers. Handle every negative comment in a polite manner and you’ll have nothing to worry about.
The way people on the web see your startup plays a key role in how people will perceive your business in general. Do all the things covered in this post and you can be assured you’ll be able to give your online reputation the significant boost you were hoping for.