Small company owners have heavy workload since they manage many different functions of their enterprise and need to address any issue that comes along the way, creating tight schedules for themselves day after day. One of those functions is advertising.
Advertising is usually the first major area of running a business that is hard to complete while on a tight schedule. Still, there are ways to promote your company fast and cheap. In this post, we’ve compiled a list of marketing methods which you can use whatever your schedule may be.
It is surprising to learn that many schedules don’t have specific-enough deadlines and that checklists typically don’t include due dates. For instance, you might have a blog post or billboard ad scheduled for completion this month, but not the day it’s due. Calendars are some of the most effective time-management tools.
Note marketing commitments on your calendar and build a weekly schedule with daily deadlines to show whether or not you have the time to finish your advertising tasks or if you should get help or remove some of your promotion projects. Big, erasable wall calendars that are available at many office supply stores are beneficial tools for managing a busy advertising schedule.
Outsource your advertising
Outsourcing, or delegating your marketing to a professional team that is seasoned and well-qualified frees up your time, allowing you to concentrate on matters you’re truly good in. Whether it is email marketing, blog promotion, content development or social media advertising, when done continuously and strategically, these engagement tactics are guaranteed to generate results.
However, sometimes your company is on a tight budget besides you having a tight schedule. If this is the case, taking out small online cash loans may come in handy. They generally have a high approval rate and a fast and easy application process – two of the things that matter most when you’re running out of time.
When you have established connections with the right individuals, you will be able to cross-promote your services or products on their social media platforms or website all while giving them the same opportunity. Cross-promotion is a great way to advertise your company online. Although, cross-promotion doesn’t work for every business model out there.
You will need to find out if companies in your industry are implementing this strategy or not, and then decide whether to promote in the same way as your competition. Competitor research is a necessary step to understanding the niche you’re in.
Create an elevator pitch
You should be advertising all the time, no matter how tight your schedule is. Hence, you will need a compelling elevator pitch. Research shows that the typical attention span of an adult human is around six to eight seconds. In other words, this is all the time you have to grab someone’s attention.
If you want to successfully engage them, you only have a little over a minute to actually sell them your service or product. Invest the time to create a killer elevator pitch. The return on investment will bring huge dividends in terms of enabling new business opportunities.
Social networks promotion
Social networking for your company is fun, and you get to share real-life stories, events, your product or service benefits, user reviews and so on and so forth. If you don’t already have social media accounts on all major social media platforms, then you should do it immediately. Start advertising your online business on these social accounts.
Search for people in your niche and connect with them. Find your potential clients and pitch them your products or services. From Facebook and Instagram to LinkedIn and Twitter, social networks are an excellent way to promote your business if you suffer from a tight schedule. Just remember, if you aren’t sure which one of these you should use, try some of them out and find which one is giving good exposure to your target audience. Then start creating connections.
Every entrepreneur suffers from a tight schedule. Fortunately, there are ways to minimize the impact of a busy schedule. These are just some of them. Research others as well, and you will have no trouble completing all your marketing efforts on time.