Every company wants to attract high-quality talents. Hence, to pick them up, you have to think about the most creative ways. Organizing a recruiting event might be the best idea to attract those people and present your brand in the best possible way. In this article, we will show you how to organize such an event with all the necessary steps.
Create a plan and set a budget
Every successful event has a proper and thorough plan behind it. Recruiting events are not an exception. Talk to your HR team, collect their ideas and brainstorm about the event. There are two important goals of this event – finding the best talents and promoting your brand. Therefore, all your planning efforts must be focused on these two things. Start planning in advance so that you can have enough time to think about some smaller details. Also, it is vital to set your event budget. You have to know your limitations and plan everything according to it. Once you set your budget, try to stick to it.
Decide on which type of event you need
There are many different types of recruiting events. It can be a standard job fair in your office, lunch in a restaurant, or maybe just sitting outside in a park. To choose the best option, think about the job position and your potential candidates, and keep your budget in mind. For instance, if you need an economist, then lunch might be a good idea. On the other hand, if you need to hire creative people such as copywriters or designers, you can organize the event outdoors. Finally, for programmers, data analysts and similar positions, a standard job fair might be the best option out there.
Pick the date and time
First of all, you have to determine if you want to organize the event on your own (with your HR team), or you maybe want to call more experts in the industry to share their knowledge with the audience. Both ideas are great, but it is an essential step to decide because of the organization process. If you organize the event with your team, you can choose whatever date and time you want. Afternoon hours are usually better because some talents might be already employed. On the other hand, if you're going to call more people from the industry to the event, you should send them an email and ask if they agree on the date and time you proposed. Once they all confirm, inform potential employees about the venue you arranged as well as the date and time.
Promote your event
Now we come to the crucial point. Promotion is, as we said, one of the most significant reasons for organizing such an event. The key is to promote your venue on the right channels and to the right audience. Post ads on your social media platforms, send newsletters and consider having an advertisement in the newspaper. Afterwards, think about branding on the day of the event. Redesign your office or any other space to look like a panel event. Provide branded notebooks and pens to every person (potential employee) that comes to the venue. Also, put your logo and brand message wherever you can. The point is to highlight the importance of your brand, so talents can understand why it would be good for their career to join such a great company.
Take care of logistics
Same as any other event or conference, you need to take care of every small detail to organize your recruiting event perfectly. First of all, see if you need more volunteers or you have enough workforce within your company. After that, secure all necessary audio/visual equipment and hire a good photographer. Also, call your catering service because you don't want to be out of drinks and food. Finally, make sure that people have enough parking space, especially if you decide to invite guest speakers. As we said, you have to think about every small detail in the planning process in order to organize a memorable event.
Recruiting events are super good for attracting the best talents in your industry. If you organize the event correctly, the chances of getting those people to work for your company will be much higher.