In essence, a startup is a business designed to grow fast. Only the growth is necessary, everything else just follows it. The process of gaining new clients isn’t easy when you have a product that is less than a week old, or a small bank account.
Thankfully, one way of circumventing this and having an easy time retaining customers is organizing startups events to help with onboarding new clients. Planning promotional events is one of the best methods to meet customers face-to-face and simultaneously control your brand messaging, thereby accomplishing something so important for a young company without an established brand – speaking for itself.
Hold social events
Many customers enjoy the chance to meet informally and discuss business. A social event could take place after a more formal meeting or it might be an event in its own right. While the extravagant side of corporate hospitality has largely disappeared, social events are still an important aspect of business relationships.
Gather data and build a brand
You should approach event planning like a science – researching the event’s business objective (in this case, client onboarding) so it has quantifiable data to empirically measure the success of an event. For instance, a one-time onboarding event won’t always be enough. Sometimes, onboarding will require a long-term system of events.
Your idea has to be creative and engage the target consumer in a meaningful way so they have the experience you’re building. Be ready to put significant amounts of attention, and even money, towards onboarding events.
Reach out to the press
One of the purposes of coordinating an awareness event is to increase your company’s press coverage. To further this process, you should go out of your way and reach out to publications that would be interested in covering your event. Send them a special invitation – for example, with a personalized message about some of their past writing that you enjoyed (and write why).
Afterward, be sure to follow up and summarize the event, even in the case the invitee didn’t make it. Persistence and timely follow-ups receive attention. Using PR momentums like this one can let you secure your first feature in some major news agency.
Whether you’re planning a large onboarding corporate event or hosting a small live streaming one, you will likely need some kind of audiovisual equipment to ensure that your event has a top audiovisual service. You shouldn’t neglect the importance of delivering a first-class audiovisual experience. After all, there is a lot at stake.
Thankfully, most countries today have an abundance of audiovisual equipment leasing services. For example, in Australia, it’s easy to find audio visual hire in Sydney, Melbourne, Brisbane, or any other city for that matter. Delivering the right audiovisual experience will leave your audience with a lot of long-lasting memories and make them more likely to recommend your efforts to others in the future.
Generate interest and a guest list
To get people interested in your event, you have to give them a reason to show up. The draw for your event could be its location, such as a new hot-spot in the city that people are eager to check out, or it could be the entertainment you’ve hired if you have access to recognized artists. New product launches and pop-up openings are a draw in and of themselves since people are excited to be the first to see something cool.
Basic logistics, like setting an appropriate date and time, matter. The ideal time and date for your event should be based on who’s on your guest list. Guests who are primarily stay-at-home parents, for instance, would likely find it convenient to attend a lunchtime or mid-morning event. For evening events held during the week, Thursdays seem to be the most popular day. Persons are mentally ready for the weekend and are more likely to alter their routine to attend an event towards the end of their work.
A solid start is excellent, but it’s just that – a start. Enjoying a profitable future after your initial success involves giving thanks to your early adopters. By expressing your appreciation for their investment in your company, you’ll be more likely to enjoy the continued retention and growth needed for a lasting impact in your industry.