Small businesses don't have the marketing budget large corporations have which makes increasing revenue even more important for them. The best way to do it is to opt for marketing tactics that have proven to be effective. Since the majority of business promotion now takes place online, let's take a closer look at five digital marketing tactics professionals use to increase revenue for small businesses.
Facebook advertising
About 2 million small businesses advertise on Facebook and there's no reason why you shouldn't think about doing the same. It's a relatively inexpensive way to get your business noticed and market to any of 15 million Australians active on Facebook monthly. What Facebook advertising excels at is advanced targeting, meaning that you can choose who you want to advertise to based on their age, gender and interests. The best part of it is that creating and managing Facebook ads is quite easy. Just bear in mind that Facebook advertising may take some persistence but it's guaranteed to get the job done and help you increase your revenue.
Content marketing
One of the biggest reasons why people use the web is because they're searching for content. Whether they're looking for information or a solution to a problem they're facing, this is something you can benefit from. In fact, a number of marketers say that content marketing is their number one tactic in 2019. No matter what sector you're, you should be able to come up with blog posts and video ideas your customers will like. What's so great about content marketing is that it helps your business get noticed but also helps you label yourself as one of the leading experts in the industry. The more quality content you create, the more your customers are going to trust you.
Search engine optimization
SEO is a relatively new concept and not every business owner knows how to employ it. Still, with more and more Australians turning to search engines when looking for a product or service, it became even more important to do everything you can to rank well on SERPs (search engine results pages). If you want it to work, you have to optimize your website for SEO and keep coming up with quality posts for your blog section. However, your safest bet is to turn to professionals who can help you give your ranking a boost. The good news is, there are experts in digital marketing in Brisbane who can help you both with SEO and any other tactics you wish to employ.
Loyalty programs
Experienced marketers know that it's not all about attracting new customers. This is why they also focus on bringing back old customers and starting loyalty programs. All you need to do is come up with a system for allocating points to your customers and prepare discounts and freebies for the most loyal ones. It may seem like this only helps you retain your current customers but there's much more to it. A loyalty program creates even more loyal customers who you can expect to recommend your business to their friends and family.
Organic social media
We already talked about Facebook ads but that's not the only way to promote your business on social media. Just having pages on platforms such as Twitter, Facebook and Instagram can help you get more customers and increase your revenue. You'll be happy to hear that the costs involved are minimal and all you have to do is find someone to design your graphics for you. Share quality content, be polite when answering questions and you can be assured people will share your posts and help you find more customers. If you use multiple platforms, make sure you're consistent in terms of visuals and posting frequency as it helps create a more professional look.
Final thoughts
All five tactics discussed in this post have yielded amazing results for some of the most experienced marketers out there and there's no doubt they can help you get your business noticed as well. Most importantly, you can expect them to help you increase your revenue and take your company's finances to the next level.