Building a company culture is one of the most important things in every enterprise. It’s what gives you identity and makes both customers and employees remain loyal to your business even if someone else on the market has an objectively better offer. However, a lot of entrepreneurs don’t know how to achieve this. They’re confused by their options or don’t know how to approach the subject matter.
This makes them outsource the development of company culture to coaches and experts, which, although effective, can sometimes get out of hand. You see, if you let an outsider do something as essential for the existence of your business, it’s questionable whether the end result will be that which you’ve originally had in mind. In order to avoid this, here are the top six tips on how to enhance your business culture with your own employees.
Become a better leader
The first thing you need to do is become a better leader. The simplest way to achieve this is to become more charismatic. Now, there are some people who believe that charisma is an innate, inexplicable trait that makes others like you. The truth is that charisma is nothing more than knowing how to give your full and undivided attention to others. Respect your team and they’ll respect you back. Speaking of attention…
Listen to your employees
By actively listening to your employees, gathering feedback and acting upon this feedback, you’ll create a corporate culture where each individual is appreciated and respected. When talking to people, try giving them their full attention and try to remember what they were talking about the next time you encounter them, even if it was not work-related. Remembering their kids’ names (even if you have to write them down and then memorize them when you are alone) is always a nice gesture.
The next thing you need to do is make your workplace truly diverse. Why? Well, aside from the fact that diversity in the workplace improves your company’s image and productivity, it’s also great for the morale of your employees. However, before you can do this, you must first figure out what diversity truly means. For starters, both genders need to be represented and you shouldn’t discriminate based on ethnicity, nationality, sexual orientation or religion. You also need to look for organizations like atWork Australia, which will allow you to include more people with disabilities into your service.
Having a team that can collaborate on major projects is important, however, you don’t start building a circle of accountability on a major project. You start from something simple like task delegation. If you have a small office, you need to make sure that every single person knows what their duties are (not just job-related but also in regards to the office maintenance). Keep in mind that by delegating these tasks evenly, you’re encouraging collaboration and team spirit in your organization. This will also help your employees develop a feeling of ownership of your business.
Transparency in all things
Keep in mind that your staff is usually capable of handling and understanding everything for as long as you’re honest and forthcoming with them. For instance, if you decide to promote a single person in your employ, you need to have objective criteria and explain these criteria to the rest of your staff. This will nip any speculations and hurt feelings right in the bud. Practice transparency with your clients and partners, as well. Even if the news is bad, it’s better if it comes from you.
The last thing you need to keep in mind is the fact that the feelings that your staff has toward your business often depend on their coworkers. So, if there are some who are constantly inciting revolts, constantly in arguments or just making people around them feel bad, you might be forced to let these people go. Remember, you’re not doing this just to avoid conflict or to save the face of your company. You’re also doing it to protect your staff from these troublemakers.
The best thing about these methods is the fact that they do more than just improve the performance and the image of your company. What they also do is make your office into a more pleasant place to be at. While in your employ, your staff will be under less stress and they’ll come to the office with a smile. The word of this quickly spreads and you might soon see a major spike when it comes to the attraction of top talent.