Brand awareness represents the familiarity people have with your business, as well as its services or products. Think about when you hear a tagline or see a logo and can swiftly recall the enterprise associated with it. That is brand recognition, and it is critical to the success of your company. This is because it gives your business a leg up on the competition.
However, it takes an average of 5 to 7 brand impressions before someone recognizes and remembers a brand. And there are so many options out there, which make standing out in the crowd difficult. As a result, we’ve compiled a list of 5 key methods to improve your brand awareness and have an edge over the competition.
Have a blog
Starting your own business blog can enhance brand recognition many times over. As a matter of fact, blogging is one of the most efficient ways to improve the visibility of your brand online, a key characteristic of any brand awareness. A business blog improves your search engine rank, establishes the validity of your company and increases its reach. Additionally, blogging lets you cultivate relationships with clients and influencers.
The power of promotional products
Promotional products have been a popular choice for building brand awareness during marketing campaigns for many years. Besides raising brand recognition, this form of marketing yields increased sales and better return on investment than radio and outdoor advertising and is equal to print and TV.
New Zealand is the prime example of this field of advertising as companies like Fast Promotional Products NZ lead the way as reliable retailers of promotional products. Products that are most favored by customers include pens, USB drives, mugs and electrical devices. Clients often keep them for longer than a year.
The longer a promotional item is kept, the more impressions it makes on the recipient and anyone else that sees that product. Moreover, their impact is great as individuals can recall the particular type of product received and also remember the brand name for a long time after receiving it.
The strength of shareable graphics
Infographics and other visual content suited for sharing are valuable to your customers since they provide information easily and quickly. Out of all visual content marketers use, original graphics like infographics perform best and drive the most engagement. Taking advantage of this isn’t as hard. Well-crafted, informational graphics can go a long way in building brand visibility for your company.
While they may not directly drive traffic to your website, they will attract the attention of prospective consumers interested in your industry. It will act as another impression of your brand and individuals will associate your business with your field of expertise.
Focusing mostly on keywords, Google AdWords allows brands to advertise across the Internet, including mobile devices, websites and sites your target audience goes to. With Google AdWords, you set your own maximum budget and only pay when the ad gets clicked. Since you can pretty accurately set the location for your ads to appear on, consider where your audience is and the best way to reach them. A sports nutrition shop, for instance, might select that its ads appear on bodybuilding and fitness blogs.
The true Internet age didn’t come with computers accessing the web, but with smartphones. The vast majority of people use their smartphones when searching the Internet for local companies. If your site isn’t mobile responsive, you will lose many of them. Moreover, your search engine ranking will also suffer. Google’s mobile-first update ensured it.
This isn’t because Google penalizes individual websites, their customers are average humans searching the web and they want to give them the best possible experience. Half of the mobile searches are abandoned simply because a website takes longer than 10 seconds to load. After such statistics, even Google started paying attention.
To foster brand visibility, you’ll require a combination of initiatives. The more creative they are – the better. The methods mentioned here will enhance the awareness of your brand among your target audience. Just thinking and being aware will help you create a campaign that will get your brand seen and remembered by people.