People enjoy shopping online more than ever which has led to more and more e-commerce businesses being started in Australia. If you're running one or you sell your products both offline and online, you probably already know that it's all about standing out from the crowd and getting as much attention as possible. But how exactly do you do this? Listed below are five e-commerce strategies that are guaranteed to help your business get noticed and make more sales.
Start a loyalty program
Sometimes, people will just stumble upon your online store and make a purchase. However, this doesn't mean they'll remember your business the next time they shop online. It's up to you to give them a reason to come back and starting a loyalty program is a perfect way to do so. Studies have shown that 85 percent of customers are more likely to continue to do business with a company that offers loyalty programs. The best part of it is that designing one isn't as difficult as it seems. All you have to do is give points to customers who keep returning and offer discounts and freebies to those who manage to collect the most.
Encourage customers to write reviews
Having satisfied customers write reviews about your business is a perfect way to get noticed. Most people do some internet research before they make a purchase online and reading positive reviews from your old customers will make them more likely to buy from you. 84 percent of online shoppers trust customer reviews as much as they trust personal recommendations and using that to your advantage is a must. Remember that just a few customers will remember to write a review which is why it's your job to remind them to do so. Most of the time, shipping them a promotional item together with the product they've ordered is going to do the trick.
Get your website design right
User experience is key to attracting as many customers as possible. Although there are many things that shape the user’s experience, the way your website has been designed is the most important of them. Not only that users don’t enjoy shopping on poorly-designed websites but they don’t even bother learning more about the company. This means that if you don’t get your website design right, all your other marketing efforts will be in vain. Luckily, there are companies such as a Magento developer from Sydney that know exactly what online shoppers want and can help design the perfect e-commerce website for your business.
Make your website mobile-friendly
Long gone are the days when people used to shop using their PC. The last couple of years have been all about smartphones and it seems like these little things will gain even more attention in the future. Most people now shop using their smartphones and if your website isn't optimized for mobile, chances are they won't be sticking around. According to reports, 61 percent of customers will leave your website if it isn't optimized for mobile devices. Making your website mobile-friendly isn't tough and there are experts who can get the job done for you. Just remember to check how it appears on mobile every time you include a new graphic into your website design.
Embrace social media
The usage of social media continues to grow and it's extremely important for businesses to be on platforms such as Facebook and Twitter. Social media is a perfect place to provide people with links to your website and communicate with your customers as much as possible. In case you have a blog, this is also where you should be sharing your entries as there can never be enough quality content on social media. The best part of it is that people don't only have social media accounts but use them a lot and are guaranteed to stumble upon and maybe even share your content with their friends and family.
Getting your business noticed isn’t always going to be as easy as some people would have you believe. There are so many e-commerce strategies to employ when promoting your company and relying on as many of them as possible is recommended. Start with the five strategies covered in this post and you should soon see your online sales starting to increase.